THE GOOD RUN is a sustainability & equity-focused creative consultancy that specialized in projects at the intersection of sports and social impact.
OUR POWER TOOLS
From our humble beginnings as an online shop in 2020, we transitioned our passion for sustainability, equity, and fairness to offer a range of creative services to support our clients' unique needs - from creative concept development to execution.
We are experts in activating brands sustainably and helping organizations create meaningful and effective initiatives that drive positive change in their communities to generate conversations about topics that matter.
Events & Activation
From community runs to brand takeovers
〰️ we create moments that move people
community building
We don’t just gather people, we build cultures
brand consulting
Strategic insight meets grassroots impacts 〰️ we help brands walk the talk.
social media
Authentic content, Real engagement
merch
From concept to drop 〰️ Team Wear & limited editions made responsibly
talent matchmaking
We connect brands with real people — coaches, athletes, and voices that matter for shoots, panels, and events
Let's collaborate to create a better future through the power of sports
We believe that sport is a great vehicle to incite positive change around social, economic and ecological topics.
We develop sports programs for brands and employers, corporate and consumer events, activations, sustainability workshops and more.
We double down on our values and built THE GOOD RUN as a social enterprise that puts planet and people over profit.
meet the team
KATHI HOFFMANN
Engineer in Apparel Technology & founder of multiple running communities — deeply rooted in run culture, backed by a strong global network, and fiercely committed to elevating women, queers, and diversity in sport.
anne-cécile picardo
Creative strategist & founder of DNA (Dedication’n’Attitude) Running Collective — building a diverse, empowering, and queer-friendly community that doesn’t just talk about visibility and representation, but truly lives it.
Ready to take the first step? Let's connect and make a difference together.
